Rolling Stones' 'Tongue' sold to museum
LONDON - London's Victoria and Albert Museum has acquired the original artwork of The Rolling Stones' iconic red lips and tongue logo.
The world's largest museum of art and design paid US$92,500 for "The Tongue" which was sold by Chicago-based website Mastro Auctions.
British artist John Pasche, who put up the sale, designed the logo in 1970 and was paid £50 for his creation. He was later paid an additional £200 because The Rolling Stones were so pleased with the design.
First used on the band's 1971 album "Sticky Fingers", it is considered one of the first examples of a rock group using a trademark and remains the band's logo to this day.
The logo is said to represent lead singer Mick Jagger's lips. V&A's head of exhibitions Victoria Broakes said that the design was "arguably the world's most famous rock logo".
Independent art charity The Art Fund contributed half of the cost of the artwork. The Art Fund's director David Barrie described the logo as "one of the most visually dynamic and innovative logos ever created".
He said, "Designed in the UK by a British artist for one of the country's most successful groups of all time, it's wonderful that it has now found a permanent home in London, where the band was originally formed."
The artwork will be featured in V&A's permanent collection.
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